Malaysia’s largest book giveaway has taken over KL East Mall, drawing in a massive crowd of book lovers eager to get their hands on 200,000 free books. The three-day event, running from today to Saturday, offers 10 free books per person with no minimum spending required.
- BookXcess, a popular bookstore chain in Malaysia, has taken its mission of spreading the joy of reading to new heights with this unprecedented giveaway.
- The three-day event is designed to promote reading culture and make books more accessible to the community.
The scene at KL East Mall is a bibliophile’s paradise, with readers of all ages lining up patiently to receive their free books. Social media is buzzing with queue updates, survival tips, and the occasional inquiry about specific book categories, including fashion books.
| Category | Titles |
|---|---|
| Fiction | 20 titles |
| Non-Fiction | 15 titles |
| Fashion | 5 titles |
For those planning to join this weekend’s literary treasure hunt, veterans of day one recommend bringing water, comfortable shoes, and perhaps some entertainment for the wait – though the cheerful atmosphere and fellow book lovers’ company might be entertainment enough.
“Need personal shopper 😢”
BookXcess’s #BXLastKopek campaign has successfully turned what could have been a simple clearance into a celebration of reading culture.
The #BXLastKopek campaign aims to promote the last remaining books in BookXcess’s inventory before they are cleared out. The event has become a huge success, with many customers praising the store for its generosity and enthusiasm for the written word.
The event is also a testament to the power of social media, which has played a significant role in promoting the giveaway and encouraging fans to share their experiences on social media platforms.
A Community of Book Lovers
Among those who witnessed the morning rush firsthand is preacher Jimmy Bong, who remains surprisingly upbeat despite the wait.
- Preacher Jimmy Bong, who has been waiting in line for 40 minutes, shared his thoughts on the event.
- Despite the wait, Bong remains upbeat and enthusiastic about the event.
“I’ve been here for 40 minutes, and I’m only halfway through the queue,” Bong told TRP.
The scene at KL East Mall resembles a well-orchestrated literary festival, with readers of all ages mingling and socializing as they wait for their books.
The #BXLastKopek campaign has brought people together, creating a sense of community and shared excitement among book lovers.
As one hopeful customer commented online, “Need personal shopper 😢” – perfectly capturing the FOMO of those who can’t make it.
Highlights of the Event
The three-day event offers 10 free books per person with no minimum spending required.
- • The event is running from today to Saturday (4-6 April).
- • The giveaway is open to everyone, regardless of age or background.
- • The event is a celebration of reading culture and the joy of discovering new books.
For those planning to join this weekend’s literary treasure hunt, veterans of day one recommend bringing water, comfortable shoes, and perhaps some entertainment for the wait – though the cheerful atmosphere and fellow book lovers’ company might be entertainment enough.
BookXcess’s #BXLastKopek campaign has become a sensation, with many customers praising the store for its generosity and enthusiasm for the written word.
The event is a testament to the power of social media, which has played a significant role in promoting the giveaway and encouraging fans to share their experiences on social media platforms.
Defining Reading Culture
BookXcess’s mission to make books more accessible to the community has been successful in promoting reading culture in Malaysia.
- • The event has brought people together, creating a sense of community and shared excitement among book lovers.
- • The giveaway has encouraged people to explore new genres and authors.
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