3 SHARES Share Tweet NAIROBI, Kenya, Sept 11 – BookSmart, a free children’s reading app, has launched its nationwide Mashujaa Wa Kusoma campaign across Nairobi, Nakuru, Kisumu, and Mombasa, aiming to inspire a reading culture in children aged 3-12. The campaign, which runs from July 15 through to October 12, challenges young readers to complete 25 books within this period. In return, children who achieve the goal will receive a gift hamper, with the top reader in each region being awarded a grand prize. With over 2,700 free books available in both English and Kiswahili, the initiative ensures accessibility for children of varying reading levels.

This campaign is a testament to the power of storytelling and its ability to connect with young minds. It’s not just about reading; it’s about fostering a love for literature and igniting a passion for learning. The campaign’s success lies in its ability to tap into the innate curiosity of children. By presenting stories in an engaging and interactive way, it encourages children to explore their imaginations and delve deeper into the world of literature.

“Through campaigns like Mashujaa Wa Kusoma, we’re not only providing exciting reading experiences, we’re also rewarding children, their supportive families, and communities for their dedication and inspiring a lifelong passion for learning,” she said. Advertisement. Scroll to continue reading. In addition, the campaign has introduced WhatsApp book clubs across the country, where parents can advocate for reading and track their children’s progress.